Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help you reach a larger audience on multiple platforms. Additionally, it increases visibility and engagement, boosts SEO and discoverability, reinforces key messages, and has a great ROI. Ultimately, it’s more bang for your buck!
Here’s how to do it for maximum impact:
1. Start with a Core Piece of Content
Create a comprehensive piece of content, such as a blog post, video, or podcast, which can be broken down and adapted for different platforms. This should be longer-form and dive pretty deep into the topic you’re focusing on.
2. Tailor Content for Each Platform
Instagram: Use short, engaging captions, high-quality images, and carousel posts. Repurpose blog snippets, key points, or quotes into graphics or Reels.
Facebook: Share a slightly longer version of the post with a CTA. Add a comment thread for discussion.
LinkedIn: Adapt for a professional audience. Share in-depth insights, case studies, or thought leadership derived from the content.
TikTok: Create a short, attention-grabbing video summarizing the key takeaway or using trends relevant to your topic. Twitter/X: Break down the content into a series of Tweets. Create a thread or share bite-sized tips or facts. Link back to the larger piece of content.
Pinterest: Turn content into infographics or visually appealing pins that lead back to your blog or video.
YouTube: If you have a video, break it into shorter clips or turn your blog content into a "talking head" video.
3. Adjust for Platform-Specific Features
Use Instagram and TikTok for short-form video content.
Make LinkedIn articles or slideshows from blog content.
Post stories on Instagram and Facebook with behind-the-scenes content or quick tips.
4. Leverage Visuals
Transform quotes or key takeaways into shareable graphics for Instagram, Twitter, or Pinterest. Use Canva or similar tools to create custom visuals that match the platform’s aesthetic.
5. Create Multiple Formats from One Idea
Turn a blog post into a series of Instagram carousels, Twitter threads, and LinkedIn updates.
Convert video content into podcast episodes, short reels, or TikToks.
Use the same tips or facts across Twitter, Instagram stories, and LinkedIn updates but in different formats (text, polls, quizzes, etc.).
6. Schedule Wisely
Plan to post the repurposed content over a span of time. This avoids oversaturating your audience and allows you to optimize for platform algorithms.
7. Use Automation Tools
Tools like Buffer, Hootsuite, Planoly, or Later can help you schedule and tailor content across platforms while keeping it consistent.
This approach ensures you’re getting the most out of your content with minimal effort! Need more assistance planning your social media strategy? Schedule a discovery call with Media À La Carte today.
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