Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them down in detail so you’re set up for success.

Social media engagement is the level of interaction and participation amongst your followers. There are a lot of metrics that measure engagement (likes, comments, shares, CTR, mentions, saves, etc.), but all can boost brand awareness, customer loyalty, and conversion rates ($$$). Remember that engagement is a two-way street - You get out what you put into it. That’s why it’s important to respond to messages, post consistently, and provide valuable content. Let’s get into it.

Here are the 10 types of social media posts to increase your engagement:

1. Interactive Content

• Polls and Quizzes: Use interactive features like polls and quizzes to encourage participation. *These are mostly seen on Instagram stories.

• Questions: Ask your audience questions to prompt responses and conversations.

2. User-Generated Content

• Customer Testimonials: Share testimonials and reviews from your customers.

• Reposts: Highlight user-generated content where customers feature your product or service.

3. Behind-the-Scenes

• Workplace Tours: Show behind-the-scenes glimpses of your workplace or production process.

• Team Introductions: Introduce your team members and share their stories.

4. Educational Content

• How-To Guides: Post tutorials and step-by-step guides related to your products or industry.

• Tips and Tricks: Share valuable tips and tricks that your audience can use.

5. Contests and Giveaways

• Competitions: Organize contests with attractive prizes to increase engagement.

• Giveaways: Host giveaways that require followers to like, share, or comment to enter.
  

6. Visual Content

• High-Quality Photos: Share visually appealing photos of your products or services.

• Infographics: Use infographics to present data or information in an engaging way.

7. Videos

• Live Videos: Host live streams to interact with your audience in real-time.

• Tutorial Videos: Create video tutorials that showcase how to use your products.

8. Seasonal and Trending Content

• Holiday Posts: Create content around holidays and special occasions.

• Trending Topics: Engage in trending conversations or events relevant to your brand.

9. Quotes and Inspiration

• Motivational Quotes: Share inspirational quotes that resonate with your audience.

• Success Stories: Post success stories related to your industry or customer experiences.

10. Promotional Content

• Exclusive Offers: Announce special promotions or discounts.

• Product Launches: Highlight new product launches with engaging visuals and details.

Need help creating a social media strategy that puts all these tips into action? Schedule a discovery call with Media À La Carte today and find out how we can help take your social media strategy to the next level.