You should have a blog. We repeat. YOU SHOULD HAVE A BLOG. We’ve been tried and true bloggers from the beginning. Why? Not only does our blog provide top-tier, high-value content for our followers and clients, but it has also skyrocketed our search engine optimization (SEO), making it easier for potential clients to find us when they’re searching for a digital marketing agency. In fact, 60% of our high-level inquiries from major companies come from Google searches, and this is accredited to the SEO we’ve built on this very blog! Additionally, we now have affiliate links on our high-traffic blog posts. This allows us to passively earn extra income month over month.
Have we sold you yet? Head back to our archives to read “Does my business need a blog.” Here’s the gist…A blog can be beneficial in several ways:
Establishing authority and expertise
Increasing brand awareness
Building relationships with customers
Driving traffic to your website
Generating leads and conversions
Supporting SEO efforts
Differentiating from competitors
Here though, we’re going to be talking about 10+ tips and tricks to starting a blog of your very own.
10 + Tips and Tricks to Start a Blog
1. Define your audience
This is our #1, always and forever. Know. Your. Audience. Who are they? What do they do? Where do they like to hang out (online and off)? What do they love? What are their icks? Find out all you can about your target audience’s demographics and psychographics. This will help you provide tailored value, tap into their pain points, and engage with them more genuinely.
2. Set clear goals
You can have more than one reason for writing a blog. Perhaps you want to build brand awareness, generate leads, or drive sales. In any case, plan out what exactly it is you want to achieve through producing a blog.
3. Choose the right platform
There are several popular blogging platforms like WordPress and Blogger that offer different features and tech specs. Choose the one that best aligns with your brand’s needs and capabilities.
4. Create high-quality content
Produce valuable content that resonates with your audience. This could include informative articles, how-to guides, case studies, or industry insights.
5. Use visuals
Incorporate videos, images, infographics, and other visuals to make blog posts more engaging and shareable.
6. Create compelling headlines
Make your headline attention-grabbing and enticing. Use numbers, questions, and enticing statements to pique curiosity and encourage clicks.
7. Be consistent
Consistency is key to building an audience and keeping them engaged. Whether you plan to post weekly, bi-weekly, or monthly, pick a schedule and stick to it.
8. Optimize for SEO
Incorporate relevant keywords into your blog posts to improve search engine visibility. Tools like Google Keyword Planner can help you to identify relevant keywords and phrases.
9. Promote your blog
Promote your blog via your social media channels, email newsletters, and other marketing channels to build a wider audience.
10. Engage with your audience
Encourage comments, feedback, and discussions on your blog posts. Respond to comments promptly and engage with your audience to build a sense of community around your brand.
11. Track and analyze performance
Use analytics tools to track the performance of your blog. Metrics like traffic, engagement, and conversion rates will help identify what’s working and what’s not.
12. Stay authentic
Use your blog to share your brand’s story, values, and personality and to connect with your audience on a deeper level.
Need help brainstorming or building a blog of your own? Schedule a discovery call with Media À La Carte today.
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