Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept us all on our toes. But you might already be thinking, What’s in store for the new year? Well, great minds think alike! We’re already on top of predictions for social media marketing in 2024. Here are 10 to keep on your radar:

10 Social Media Predictions For 2024

1. AI-Powered Personalization

Artificial Intelligence will be able to further analyze user preferences and behavior via online data. 

→ This will enable marketers to offer even more targeted, personalized content to their audiences.

2. Rise of Niche Platforms

Don’t worry—The major platforms like Instagram, Facebook and TikTok aren’t going anywhere any time soon. But get ready for new, niche platforms to come onto the scene, ones that cater to specific interests and demographics.

→ This will be beneficial to marketers who want to reach niche audiences.

3. Video Dominance

Video will continue to be the preferred content on most social media platforms. Both live-streaming and short-form videos will reign supreme. 

→ Brands (and marketers) will further invest in creating valuable, interactive, and engaging video content.

4. Augmented Reality (AR) Integration

AR filters and experiences will enable more immersive advertising endeavors on social media. This will enable audiences to interact with products and experiences directly through social platforms.

→ Brands and marketers will invest in AR capabilities so that audiences can engage with products and services even via an online marketplace.

5. Ephemeral Content Evolution

If you remember from our blog post, ephemeral content is that which doesn’t last long (like Instagram stories or livestream videos). This ‘disappearing’ content will continue to be popular and cultivate a FOMO effect on audiences. 

→ Marketers will implement ephemeral stories, posts, and other content to create a sense of urgency and provoke immediate user engagement.

6. Evolving Influencer Marketing

We’re seeing influencer marketing regulations tighten up (specifically what and how brands can leverage influencers in advertising). Nano and micro-influencers will become ever more popular for targeting niche audiences with authenticity and transparency.

→ Marketers will redirect from partnerships with big influencers and celebrities in favor of smaller creators (in terms of follower count) who still have a major impact on their respective audiences.

7. Privacy-Centric Strategies

Privacy and data protection concerns remain hot topics and priorities in today’s high-tech world. Integrity and transparency will be extremely important for brands (and social media platforms) moving forward.

→ Marketers must do their due diligence to maintain legal standards of data privacy and usage.

8. Voice and Social Commerce Integration

Just like we’re using voice-to-text features on our smart phones and watches, imagine those capabilities on social media in the near future. This will allow users to interact (and even make purchases) hands-free.

→ Marketers will foster seamless engagement and shopping experiences directly via social media platforms.

9. Community Building

Social media won’t be just for gaining followers and boosting sales. Brands will want to build sustainable communities amongst their audiences.

→ We’ll see marketers cultivating nurturing and engaging brand accounts to foster lasting and loyal customer relationships.

10. AI-Driven Customer Service

Chat boxes and automated tools will make even the smallest brands capable of better customer service and responsiveness.

→ Brands and marketers will implement AI-powered customer service tools and free up time to work on other tasks (or to gasp have some free time!).

Even with these predictions and anticipated trends, it’s hard to know where the next 12 months will take us. In the past year, we’ve seen advancements in AI with ChatGPT, huge platform change-ups with X (formerly Twitter), new kids on the scene like Threads, and impressive commerce features on TikTok. One thing is for sure, we as marketers need to maintain a growth mindset…be eternal students, eager to learn and explore and try (and sometimes even fail, then try again). So, here’s to all that’s to come in 2024. Happy new year!

Looking for a marketing agency that can keep you from falling behind on all these new technologies and trends? End your year by scheduling a call with Media À La Carte, and ensure 2024 is your brand’s best year yet.