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10 Steps to Make Effective Social Media Ads
Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....
What is a Micro-Influencer?
An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...
How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
Getting Started Building Your Personal Brand
It feels like the whole world went completely digital circa March 2020, making online branding more important than ever before. Having a...
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