Boosted Posts vs Meta Ads - Which Should You Choose?
Boosted posts and Meta ads…What exactly is the difference? And when should you choose one over the other? We’re here to break it all down...
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10 Steps to Make Effective Social Media Ads
Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....
AI and Social Media - Our Favorite Ways to Work Smarter Using AI
AI is here whether you’re ready for it or not. But if you’re still a non-believer, we have a few reasons that might get you on board (at...
5 Ways to Adapt Trends To Fit Your Brand the Right Way
So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...
Social Media Is the New Search Engine
Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...
All Things Ad Spending
This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...
How to Grow On Social In 2024
It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...
Optimizing Your Sales On Social
If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...
10 Predictions For Social Media Marketing In 2024
Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...
How To Create a Social Media Strategy
Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...
The Customer Journey (And Content That Works For Each Stage)
The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...
Behind the Scenes Of Our Brand Photoshoot
It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...
How To Create a Monthly Content Plan Backed By Strategy
As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....
The 4 Most Effective Types of Instagram Content
Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...
The Art of Storytelling: Crafting Compelling Narratives for Social Media
Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....
9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
How To Implement a Hashtag Strategy
Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...
How to Prepare Your Holiday Social Media Marketing Plan
The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...
What is Rainbow Washing on Social Media?
June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
Social Media "Icks": Major DON'Ts on Socials
Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
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