Optimizing Social Media for Holiday Product Discovery and Conversions
The holiday season isn’t just a time for celebration—it's prime time for businesses to connect with customers, showcase their products,...
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Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...
Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...
IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...
Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...
How to Run a Successful Social Media Giveaway
Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...
Top 5 Social Media Mistakes Brands Make and How to Avoid Them
Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...
The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...
10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...
How to measure social media ROI
Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...
The Social Media Tools Every Content Creator Needs
At Media À La Carte, we’re all about #efficiency…Because we’ve got A LOT of projects on our plates. That’s why it’s crucial for us to...
Gen Z Social Media User Trends
Want to know how to market to Gen Z? We’ve got the inside scoop. Gen Z is the generation between Millennials and Generation Alpha, having...
The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...
Social media management best practices
Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...
Strategies to Build Your Brand Reputation
“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...
Should Your Brand Be On Pinterest?
Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...
Will TikTok Be Banned?
*This blog is a follow up to our “Everything You Need to Know About the Possible TikTok Ban” post in April 2023. Yes, you read that...
Marketing vs. Branding
You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...
How to Humanize Your Content In an AI Era
While AI can sometimes seem like a god-send, it’s important that you humanize your content. You want to be able to use AI while...
How to Master the Instagram Algorithm: 2024 Edition
As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...
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