A guide to influencer marketing
Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...
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What is a Micro-Influencer?
An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...
What Is a Social Media Partnership?
“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
Everything You Need To Know About Subscriptions on Instagram
Instagram is all about engagement. And we know it’s critical to connect with your Instagram following—to respond to comments and DMs in a...
What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
How to Find Influencers on Instagram that Are Perfect for Your Brand
Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...
Brand New Ways to Make Money on Instagram
Instagram is always trying to create new ways for creators on the app to monetize the work they're already doing. Instagram is launching...
Everything You Need to Know About Instagram Likes Disappearing from Your Feed
Instagram has long toyed with the idea of removing "like" counts from the platform. Mental health advocates loved this idea, and...
Round Up of our Fav Social Media Accounts
We want to share the love with some other accounts that create social media content we love. Adding free value to your followers is key...
How to Banish "DM to collab" From Your Comments Section
We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. Lots of small brands have...
The Ins and Outs of Instagram Reels Shopping
Finally! Shopping has arrived on Reels. The roll out of this feature started in December of 2020, but like most Instagram features - it’s...
What’s the Future of Instagram Reels?
Can we predict the future? No. Have we done the research to know where Reels are trending? Yes. Read on so you'll be prepared for the...
How to Prep Your Instagram for 2021
With only weeks left in the year, it's time to start setting goals and making plans to for 2021. As we continue to live through this...
Thinking of Buying Followers? Why You Should Hold Off
For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is...
How To Pitch A Brand as an Influencer (From the People Who Hire Them)
We often help our clients hire influencers who can organically promote their products and bring more online awareness to their brand. You...
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