Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...

Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions....

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from...

We all know that Instagram Story Highlights are an extremely important "first impression" when potential followers land on your profile....

After a slow roll out, the feature that allows Instagram users to save Instagram Stories as drafts is now available to all Instagram...

Have you ever been swiping through stories and a tune catches your ear? If you've been wondering how to add music to your Instagram...

TikTok has long been known as an innovator in social media. For the last few years, they've been leading the game. But there's one area...

An Instagram DM notification pops up on your lock screen. You're surprised that this person is messaging you because you follow each...

We're always trying to find the easiest ways for you to achieve current social media trends. Right now, the seamless carousel post is...

Do you remember a few weeks ago when Head of Instagram Adam Mosseri, started hinted about a brand new Instagram feature that was going to...

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the...

We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. Lots of small brands have...

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your...