How the TikTok Algorithm Works: 2024
Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...
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Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...
IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...
Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...
How to Run a Successful Social Media Giveaway
Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...
Building an Engaged Online Community: Best Practices for Social Media Managers
Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...
10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...
The Psychology Of Social Media - How to Influence Behavior
Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...
What Makes a Viral Video?
Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...
How to Grow On Social In 2024
It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...
9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
10 Proven Strategies for Boosting Engagement on Social Media
Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant...
How to Make Sense of Social Media Analytics
Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...
Social Media "Icks": Major DON'Ts on Socials
Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
How to Research Your Competition to Hone in On Your Instagram Strategy
In individual sports like gymnastics or diving, a coach might tell their athlete not to pay attention to the competition. Because these...
2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Everything You Need To Know About Subscriptions on Instagram
Instagram is all about engagement. And we know it’s critical to connect with your Instagram following—to respond to comments and DMs in a...
What Work to Expect as a Social Media Intern
Coming into my summer internship at a social media agency, I didn’t know what to expect. I had worked in social media before, but never...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
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