5 Questions to Ask Yourself Before Outsourcing Social Media Management
Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
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Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
What’s Going on With Twitter’s New Paid Verification Process
With executives and advertisers dropping out left and right, Twitter is looking to its subscription plans for survival. While the state...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
How to Find Influencers on Instagram that Are Perfect for Your Brand
Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...
What is a Sales Funnel?
A sales funnel is one of the most essential concepts for business growth, and you can turn your social media into one massive sales...
Does User Generated Content Really Work?
User Generated Content (UGC) is content—reviews, photos, videos, images, fan art etc.—created by people, rather than brands. If you’ve...
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