Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...

You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...

So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...

June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...

The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...

So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...

Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...

Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these...

Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...

A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...

Showing up on your Instagram stories is essential for building trust with your customers and followers. But how do you make sure your on...

When we first launched Media A La Carte in May of 2020, our branding served us well. Very approachable, soft millennial, feminine colors...

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions....

It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure...

Ever since we discovered that there were hidden GIFs on Instagram that were only accesible if you knew what to search for, we've been...

Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...

Sometimes you just do not want to show your face on Instagram stories, and that's okay! In fact, it's good to give people a break from...