Top 5 Social Media Mistakes Brands Make and How to Avoid Them
Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...
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Marketing vs. Branding
You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...
5 Ways to Adapt Trends To Fit Your Brand the Right Way
So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...
Behind the Scenes Of Our Brand Photoshoot
It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...
9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
5 Questions to Ask Yourself Before Outsourcing Social Media Management
Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
What is Rainbow Washing on Social Media?
June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
How To Make the Most of Your Instagram Highlights
Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these...
How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
How to Add Your Business's Branding to Instagram Stories
Showing up on your Instagram stories is essential for building trust with your customers and followers. But how do you make sure your on...
Behind The Scenes of Our New Rebrand
When we first launched Media A La Carte in May of 2020, our branding served us well. Very approachable, soft millennial, feminine colors...
How to Build Your Personal Brand on Instagram
Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions....
How to Prepare Your Socials for the 2021 Holiday Shopping Season
It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure...
Keywords for Light and Airy Instagram GIFs
Ever since we discovered that there were hidden GIFs on Instagram that were only accesible if you knew what to search for, we've been...
How to Create An Aesthetic Email Signature
Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...
Level Up Your Instagram Story Aesthetic With These Filters
Sometimes you just do not want to show your face on Instagram stories, and that's okay! In fact, it's good to give people a break from...
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