The latest algorithm updates: IG and TikTokIt seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...
12 Top Tips For TikTokWill TikTok be banned in the near future? Who’s to say. But we’re here to give you the top tips for TikTok that will translate (or...
How to Master the Instagram Algorithm: 2024 EditionAs Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...
10 Steps to Make Effective Social Media AdsOk, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....
What Makes a Viral Video?Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...
Social Media Is the New Search Engine Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...
All Things Ad SpendingThis week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...
9 Reasons Why You're Engagement is DroppingHelp! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
Breaking Down Instagram's Algorithm(s)This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...