Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...
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The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...
The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...
12 Top Tips For TikTok
Will TikTok be banned in the near future? Who’s to say. But we’re here to give you the top tips for TikTok that will translate (or...
How to Master the Instagram Algorithm: 2024 Edition
As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...
10 Steps to Make Effective Social Media Ads
Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....
What Makes a Viral Video?
Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...
Social Media Is the New Search Engine
Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...
All Things Ad Spending
This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...
9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
Breaking Down Instagram's Algorithm(s)
This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...
How To Implement a Hashtag Strategy
Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...
Why Your Social Media Strategy Should Focus on Quantity Over Quality in 2023
We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites
On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience...
What Will Instagram Reels Be Like in 2022?
Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power...
The Shockingly Best Times to Post on Instagram in 2021
When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to...
How Does the Instagram Reels Algorithm Work?
Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from...
5 Easy Carousel Post Ideas for Instagram
Carousel posts are a great way to keep your followers viewing your content for a longer amount of time. Swiping through slides takes a...
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