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The New TikTok Algorithm
The TikTok algorithm continues to be a sophisticated system that curates content for users based on a number of factors. The first step...


How To Create Engaging Carousels
Did you know that carousels tend to get more engagement than single-image posts on Instagram? Carousels see an engagement rate of ~1.92%...


TikTok Algorithm Guide
Maybe your brand has been killing it on Instagram. We’ve got good news and bad news. When it comes to TikTok, there’s a lot that you can...


2025 Social Media Updates You Need to Know
2025 is moving full speed ahead and so much is going on in the world that it can be hard to keep up with everything. We’re at least here...


How to Grow on TikTok in 2025
Well, TikTok is back! With that being said, how’s a brand supposed to grow on TikTok in 2025? This endeavor requires a dynamic strategy...


10+ Tips To Start Your Blog
You should have a blog. We repeat. YOU SHOULD HAVE A BLOG . We’ve been tried and true bloggers from the beginning. Why? Not only does our...


How the TikTok Algorithm Works: 2024
Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...

The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...


The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...


12 Top Tips For TikTok
Will TikTok be banned in the near future? Who’s to say. But we’re here to give you the top tips for TikTok that will translate (or...


How to Master the Instagram Algorithm: 2024 Edition
As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...


10 Steps to Make Effective Social Media Ads
Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....


What Makes a Viral Video?
Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...


Social Media Is the New Search Engine
Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...


All Things Ad Spending
This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...


9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...


Breaking Down Instagram's Algorithm(s)
This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...


How To Implement a Hashtag Strategy
Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...


Why Your Social Media Strategy Should Focus on Quantity Over Quality in 2023
We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...