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The New TikTok Algorithm
The TikTok algorithm continues to be a sophisticated system that curates content for users based on a number of factors. The first step...


TikTok Algorithm Guide
Maybe your brand has been killing it on Instagram. We’ve got good news and bad news. When it comes to TikTok, there’s a lot that you can...

5 Main KPIs for Social Media
When it comes to social media, it's all about the KPIs . You may hear that term thrown around a lot, along with others like analytics ,...


2025 Social Media Updates You Need to Know
2025 is moving full speed ahead and so much is going on in the world that it can be hard to keep up with everything. We’re at least here...


5 TikTok Alternatives For Your Brand
TikTok may be back (temporarily?) but we all know it’s never good to keep all your eggs in one basket. Whether you’re looking for new...


How To Batch Shoot Content Efficiently for The Whole Month
Two words: Content batching . What is it, you ask? Content batching is a productivity technique where you create lots of content at one...


How to Grow on TikTok in 2025
Well, TikTok is back! With that being said, how’s a brand supposed to grow on TikTok in 2025? This endeavor requires a dynamic strategy...


How to Grow on TikTok and Instagram in 2025
In the ever-evolving landscape of social media, staying ahead of the curve is crucial to building a successful presence on platforms like...


TikTok Shop: The Future of Social Commerce
In recent years, TikTok has become more than just a platform for viral dances and engaging short-form content. It has evolved into a...


How the TikTok Algorithm Works: 2024
Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...


IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...

Top 5 Social Media Mistakes Brands Make and How to Avoid Them
Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...

Building an Engaged Online Community: Best Practices for Social Media Managers
Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...


10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...


The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...


Will TikTok Be Banned?
*This blog is a follow up to our “Everything You Need to Know About the Possible TikTok Ban” post in April 2023. Yes, you read that...


12 Top Tips For TikTok
Will TikTok be banned in the near future? Who’s to say. But we’re here to give you the top tips for TikTok that will translate (or...


Comparing Facebook, Instagram, and TikTok for Small Business Promotion
We know you only have so much time in the day to dedicate to social media marketing. You have a business to run, after all. That’s why...


What Makes a Viral Video?
Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...