Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...

Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...

If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...

Coming into my summer internship at a social media agency, I didn’t know what to expect. I had worked in social media before, but never...

Yup. You read that headline correctly. Every video you post on Instagram will now be posted as a reel. On Thursday last week, Adam...

Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...

A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...

SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine...

In your senior year of high school, you’re supposed to decide what you want to do for the rest of your life. When I was that age, I had a...

In 2022, there are so many ways to express yourself digitally. The era of social media has transformed what it means to communicate with...

It feels like years ago (even though it was mere months) that a lone sorority sister darted up and down each floor of our sorority house...

Where do you go to reach new customers? If you're a brick and mortar brand, you might try to get a booth at a farmer's market, put an ad...

When you start creating content for Instagram with a growth strategy in mind, you realize that you have to start writing 4-5 captions...

If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not....

It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure...

If you’re a business owner, then you know how hard it is to step away. We often feel like no one else can do what we do in our business,...

Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...

After a slow roll out, the feature that allows Instagram users to save Instagram Stories as drafts is now available to all Instagram...

Have you been dabbling in TikTok but none of your videos have gained more than 50 or 60 views? It can be discouraging to create content...

If you're reading this, you probably enjoy Instagram. At the very least, you appreciate what Instagram can do for your business or brand....