How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
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2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Social Media Trends for 2023
Social media trends seem to turn over faster than what’s “in fashion” or what song’s at the top of the Billboard charts. But with how...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
Graphic Design Trends for 2023
There are a lot of predictions as to what graphic design will look like in the new year. Here are four trends that we’re sure we’ll see...
How to Up Your Views on TikTok
Out of all the social media platforms, TikTok probably has the most complex and curated algorithm. It’s uncanny how your “For You Page"...
Why You Should Use Email Marketing for Your Business
The average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
What’s Going on With Twitter’s New Paid Verification Process
With executives and advertisers dropping out left and right, Twitter is looking to its subscription plans for survival. While the state...
5 Unique Ways to Approach Black Friday Marketing
Since 2005, Black Friday has been the busiest shopping day of the year. While customers used to camp outside of stores overnight in the...
How to Prep Your Socials for the 2022 Holiday Shopping Season
You might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...
What Did We Learn This Summer? Say Goodbye to MALC's First Cohort of Interns
Our first summer with interns was a smashing success! We had 3 incredibly talented and dedicated college students join our agency this...
How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
Gen Z Social Media Terms Explained
Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...
What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
What Work to Expect as a Social Media Intern
Coming into my summer internship at a social media agency, I didn’t know what to expect. I had worked in social media before, but never...
All Video Posts on Instagram Are Now Reels
Yup. You read that headline correctly. Every video you post on Instagram will now be posted as a reel. On Thursday last week, Adam...
How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
5 Ways to Make Your Socials Boost Your SEO
SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine...
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