ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...

If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...

It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...

An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...

The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...

You’re a brand new baby business and you’ve set up the most aesthetically pleasing, engaging, valuable Instagram feed. But with only a...

SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...

Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant...

“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...

You’ve probably seen friends sharing Twitter-esque posts to their Instagram stories with a ribbon-like black-and-white background reading...

We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...

Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...

Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...

June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...

Last month, the US Surgeon General issued new advisory recommendations for teens on social media. Nearly 95% of young people ages 13-17...

Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...

The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...

Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...

You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...

It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...