What Is a Social Media Partnership?
“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...
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How Your Brand Should Use Threads
You’ve probably seen friends sharing Twitter-esque posts to their Instagram stories with a ribbon-like black-and-white background reading...
2023 Social Media Updates
We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...
How to Make Sense of Social Media Analytics
Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...
5 Questions to Ask Yourself Before Outsourcing Social Media Management
Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
What is Rainbow Washing on Social Media?
June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
US Surgeon General Issues Advisory About Social Media + Mental Health of Youth
Last month, the US Surgeon General issued new advisory recommendations for teens on social media. Nearly 95% of young people ages 13-17...
Social Media "Icks": Major DON'Ts on Socials
Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
Do Discounts and Free Shipping Impact Online Sales?
The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...
How to Use Content Pillars For Your Social Media
Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
How ChatGPT Can Help With Your Marketing
You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...
How to Build a Social Media Strategy
It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...
Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
How to Maximize Your "Call to Action"
The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...
Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
Why Your Social Media Strategy Should Focus on Quantity Over Quality in 2023
We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why Planning Ahead Can Transform Your Relationship With Posting Social Media
We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
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