Social Media 3/9

What Makes a Viral Video?

Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...

5 Ways to Adapt Trends To Fit Your Brand the Right Way

So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...

Social Media Is the New Search Engine

Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...

All Things Ad Spending

This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...

How to Grow On Social In 2024

It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...

Optimizing Your Sales On Social

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

10 Predictions For Social Media Marketing In 2024

Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...

How To Create a Social Media Strategy

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

The Customer Journey (And Content That Works For Each Stage)

The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...

Behind the Scenes Of Our Brand Photoshoot

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

How To Create a Monthly Content Plan Backed By Strategy

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

The 4 Most Effective Types of Instagram Content

Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...

The Art of Storytelling: Crafting Compelling Narratives for Social Media

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

9 Reasons Why You're Engagement is Dropping

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

Breaking Down Instagram's Algorithm(s)

This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...

How To Implement a Hashtag Strategy

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...

What Is Ephemeral Content?

ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...

How to Use UGC to Market Your Brand Organically

If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...

How to Market to Generation Alpha

It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...

What is a Micro-Influencer?

An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...

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