Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....

AI is here whether you’re ready for it or not. But if you’re still a non-believer, we have a few reasons that might get you on board (at...

Still skeptical of all the ways AI can help save you time, energy, and money in your social media marketing plan? Here’s your chance to...

Organic reach is great but is it getting you to where you want to be? There’s so much emphasis on organic reach…on hacking the algorithm,...

Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...

So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...

Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...

This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...

It’s a brand new year and we’ve got a hunch that one of your business goals is to grow  your social media presence in 2024. Here are our...

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...