Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...

Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...

Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...

Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...

Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...

Social media isn’t the end-all-be-all. You want your audience to go to your website. Driving people to your website is important for a...

Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...

Thinking of working with a social media agency? Outsourcing your social media management is certainly an expense any small brand needs to...

Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...

Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...

Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...

At Media À La Carte, we’re all about #efficiency…Because we’ve got A LOT of projects on our plates. That’s why it’s crucial for us to...

Want to know how to market to Gen Z? We’ve got the inside scoop. Gen Z is the generation between Millennials and Generation Alpha, having...

It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...

Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...

“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...

Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...

Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...

*This blog is a follow up to our “Everything You Need to Know About the Possible TikTok Ban” post in April 2023. Yes, you read that...

You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...