Social Media

How to Grow on TikTok and Instagram in 2025

In the ever-evolving landscape of social media, staying ahead of the curve is crucial to building a successful presence on platforms like...

TikTok Shop: The Future of Social Commerce

In recent years, TikTok has become more than just a platform for viral dances and engaging short-form content. It has evolved into a...

Instagram Launches IG Trial Reels

Instagram Reels have taken center stage as one of the most dynamic ways to engage audiences. But not every idea you have will be a hit,...

The Best AI Tools for Social Media

In the ever-evolving landscape of social media, staying ahead of trends and engaging your audience effectively requires more than...

Optimizing Social Media for Holiday Product Discovery and Conversions

The holiday season isn’t just a time for celebration—it's prime time for businesses to connect with customers, showcase their products,...

How the TikTok Algorithm Works: 2024

Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...

Maximizing Engagement: Holiday Posting for Social Media Channels

As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...

Updated TikTok + IG Algorithms

Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...

IG vs. TikTok - Which platform is better for your business?

Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...

Holiday Marketing Guide

Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...

How to Repurpose Content Across Social Media Platforms for Less Work and Maximum Impact

Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help...

Top 5 Social Media Mistakes Brands Make and How to Avoid Them

Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...

How Microtrends Are Redefining Marketing

Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...

Social Media Marketing on a Budget: Tips for Small Businesses

Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...

Building an Engaged Online Community: Best Practices for Social Media Managers

Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...

The Psychology Behind Social Media

Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...

How to Increase Your Website Traffic Using Social Media

Social media isn’t the end-all-be-all. You want your audience to go to your website. Driving people to your website is important for a...

10 Crucial Pieces of Advice Every Social Media Manager Needs To Hear

Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...

How to Find The Right Boutique Social Media Agency For Your Brand

Thinking of working with a social media agency? Outsourcing your social media management is certainly an expense any small brand needs to...

A guide to influencer marketing

Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...

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