Optimizing Social Media for Holiday Product Discovery and Conversions
The holiday season isn’t just a time for celebration—it's prime time for businesses to connect with customers, showcase their products,...
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How the TikTok Algorithm Works: 2024
Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...
Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...
Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...
IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...
Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...
How to Repurpose Content Across Social Media Platforms for Less Work and Maximum Impact
Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help...
Top 5 Social Media Mistakes Brands Make and How to Avoid Them
Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...
How Microtrends Are Redefining Marketing
Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...
Social Media Marketing on a Budget: Tips for Small Businesses
Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...
Building an Engaged Online Community: Best Practices for Social Media Managers
Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...
The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...
How to Increase Your Website Traffic Using Social Media
Social media isn’t the end-all-be-all. You want your audience to go to your website. Driving people to your website is important for a...
10 Crucial Pieces of Advice Every Social Media Manager Needs To Hear
Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...
How to Find The Right Boutique Social Media Agency For Your Brand
Thinking of working with a social media agency? Outsourcing your social media management is certainly an expense any small brand needs to...
A guide to influencer marketing
Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...
10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...
How to measure social media ROI
Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...
The Social Media Tools Every Content Creator Needs
At Media À La Carte, we’re all about #efficiency…Because we’ve got A LOT of projects on our plates. That’s why it’s crucial for us to...
Gen Z Social Media User Trends
Want to know how to market to Gen Z? We’ve got the inside scoop. Gen Z is the generation between Millennials and Generation Alpha, having...
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