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How to Master the Instagram Algorithm: 2024 Edition

As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...

Boosted Posts vs Meta Ads - Which Should You Choose?

Boosted posts and Meta ads…What exactly is the difference? And when should you choose one over the other? We’re here to break it all down...

10 Steps to Make Effective Social Media Ads

Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....

AI and Social Media - Our Favorite Ways to Work Smarter Using AI

AI is here whether you’re ready for it or not. But if you’re still a non-believer, we have a few reasons that might get you on board (at...

6 Tips For Using AI In Your Social Media Marketing

Still skeptical of all the ways AI can help save you time, energy, and money in your social media marketing plan? Here’s your chance to...

Organic Reach v. Paid Ads

Organic reach is great but is it getting you to where you want to be? There’s so much emphasis on organic reach…on hacking the algorithm,...

What Makes a Viral Video?

Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...

5 Ways to Adapt Trends To Fit Your Brand the Right Way

So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...

All Things Ad Spending

This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...

Optimizing Your Sales On Social

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

10 Predictions For Social Media Marketing In 2024

Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...

How To Create a Social Media Strategy

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

The Customer Journey (And Content That Works For Each Stage)

The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...

Behind the Scenes Of Our Brand Photoshoot

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

How To Create a Monthly Content Plan Backed By Strategy

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

The 4 Most Effective Types of Instagram Content

Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...

The Art of Storytelling: Crafting Compelling Narratives for Social Media

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

9 Reasons Why You're Engagement is Dropping

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

How To Implement a Hashtag Strategy

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...

What Is Ephemeral Content?

ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...

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