Business 2/5

5 Ways to Adapt Trends To Fit Your Brand the Right Way

So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...

Social Media Is the New Search Engine

Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...

All Things Ad Spending

This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...

How to Grow On Social In 2024

It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...

Optimizing Your Sales On Social

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

10 Predictions For Social Media Marketing In 2024

Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...

How To Create a Social Media Strategy

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

The Customer Journey (And Content That Works For Each Stage)

The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...

Behind the Scenes Of Our Brand Photoshoot

It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...

How To Create a Monthly Content Plan Backed By Strategy

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

The Art of Storytelling: Crafting Compelling Narratives for Social Media

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

9 Reasons Why You're Engagement is Dropping

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

How to Use UGC to Market Your Brand Organically

If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...

How to Market to Generation Alpha

It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...

How to Prepare Your Holiday Social Media Marketing Plan

The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...

Social Media Crisis Management: Turning Challenges into Opportunities

SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...

What Is a Social Media Partnership?

“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...

How to Make Sense of Social Media Analytics

Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...

5 Questions to Ask Yourself Before Outsourcing Social Media Management

Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...

What is Rainbow Washing on Social Media?

June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...

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