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6 Tips For Using AI In Your Social Media Marketing
Still skeptical of all the ways AI can help save you time, energy, and money in your social media marketing plan? Here’s your chance to...


Organic Reach v. Paid Ads
Organic reach is great but is it getting you to where you want to be? There’s so much emphasis on organic reach…on hacking the algorithm,...


5 Ways to Adapt Trends To Fit Your Brand the Right Way
So, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...


Social Media Is the New Search Engine
Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...


All Things Ad Spending
This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...


How to Grow On Social In 2024
It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...


Optimizing Your Sales On Social
If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...


10 Predictions For Social Media Marketing In 2024
Can you believe it’s almost 2024? This year has flown by and all of the new developments and trends in social media have certainly kept...


How To Create a Social Media Strategy
Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...


The Customer Journey (And Content That Works For Each Stage)
The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...


Behind the Scenes Of Our Brand Photoshoot
It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...


How To Create a Monthly Content Plan Backed By Strategy
As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....


The Art of Storytelling: Crafting Compelling Narratives for Social Media
Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....


9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...


How to Use UGC to Market Your Brand Organically
If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...


How to Market to Generation Alpha
It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...


How to Prepare Your Holiday Social Media Marketing Plan
The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...


Social Media Crisis Management: Turning Challenges into Opportunities
SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...


What Is a Social Media Partnership?
“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...


How to Make Sense of Social Media Analytics
Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...